Why buy new?

Buying a new-build home

Our new homes are more popular than ever. We aim to create new homes that are energy efficient, feature contemporary designs and have an excellent build quality.

All our homes are independently assessed during construction. They are covered by an NHBC 10-year Buildmark warranty (or equivalent).

When you buy new from us you can be assured that we have given thought to:

  • Insulation standards – to ensure your home is efficient to run
  • Your safety when we are continuing to build near your new home
  • Making sure water-efficient appliances are used
  • The facilities near your home

We also have a dedicated sales & progression team who will keep you updated on the progress of your new home as it is being built.

So what are the benefits of buying a new?

When it comes to buying a new-build home, there are often a number of benefits that are associated with new-build properties, for example:

Energy Efficiency

Compared to your average second-hand property that could have been built decades ago, newer properties are built to the latest building regulations and the energy efficient minimum standards are higher today than they were in the past. Given the cost of energy has risen over the past few years, a great benefit that comes with buying a new-build home is that it can be more energy efficient for you – which is better for you and better for your bank balance.


As well as being more energy efficient, the new-build homes of today are built with more sustainable supply chains and recycled materials than before, with green footprints and carbon neutrality on the agenda for many housebuilders. Guinness is no different, as we have evidenced at developments such as McArthur’s Yard in Bristol, where the existing bricks of the old site were recycled and repurposed in a way to help build a new legacy.

Everything is new

It may sound obvious, but there’s a certain reassurance to knowing that you’re walking into a new-build home where everything is new, from the carpet or flooring, to the dishwasher, to the light fixtures & fittings. Every item within the property should be at its ‘tip-top’ fresh self, which gives you so much more confidence compared to buying a second-hand property and fearing how long the dishwasher has left before it needs replacing.

Low maintenance

Just like buying a brand-new car or electronic device, one of the best things about buying new, is that there are often fewer maintenance and upkeep concerns. The same can be said with buying a new-build home, as you are often purchasing a home that has just been built (within the last few months, to a year, in most cases), so everything should be in good working order – from appliances to electrical systems & boilers. Here at Guinness, we check all our homes prior to your move-in and complete a list of any issues (called ‘snags’) that get identified. Where there are issues that can’t be fixed right away, we’ll log them down and prioritise them to resolve for you, so you are moving into a shiny new home from day one. 


In the unfortunate event there is a maintenance requirement or concern with a new-build home, the great thing about new-build homes is that they come with warranties. At Guinness, all our new-build homes are covered by an NHBC 10-year Buildmark warranty (or equivalent). The Guinness Partnership will pop over and sort out any issues within the defects period, to give you peace of mind. In addition, since your new home will potentially have white goods included, such as dishwashers, fridge/freezers, washing machines – these should all come with supplier warranties as well, so you can get their assistance with any within warranty period issues.


When it comes to looking for affordable routes onto the property market as a first-time buyer, purchasing outright (100% market value) can seem daunting and the deposits required can be high. Which is why government-backed affordable housing schemes like Shared Ownership are available for new-build homes – to help you get onto the property ladder. Shared Ownership typically isn’t readily available for second hand homes, unless they were already a Shared Ownership property (called a ‘resale’). Shared Ownership new-build homes could be your answer to securing your first home. 

Chain-free ease of purchase

Another benefit of buying a new-build home is that they are very often chain-free, as you’re buying straight from the developer or Housing Association (like The Guinness Partnership), making it a much less stressful and pain-free experience when compared with purchasing a second-hand property which often has an onward sell or purchase. All it takes sometimes is one blockage in the chain, for that ‘dream home’ buying journey to become a nightmare. Purchasing a new-build straight from the Housing Association means there’s no onward chain and no fuss. There’s no waiting for the previous owner to find a home, move out or haggle over remaining items – it’s just a straight one-to-one deal and you’re in.

Built for modern living

A new-build home built today, is built for that very purpose – with modern contemporary living in mind. At Guinness, we take pride in the quality and specification of our homes and are confident that they are built to last and to help you enjoy your life. Whereas pre-owned homes can often feel dated or set in an unusual layout, new-build homes and especially those built and sold by Guinness are designed for modern-day living through features like open plan multi-functional layouts, large double-glazed windows, underfloor heating and smart home technology. At each development, there’s normally plenty of choice as well, with apartments or houses with different views, floors, kitchen finishes and more to choose from. 

Connected communities

Buying a new-build home also sometimes means buying into a new community, which can feel reassuring, invigorating and refreshing in the knowing that all your neighbours are new to this area and development too. There’s that buzz in the air, that new WhatsApp neighbour group chat, street parties & get togethers – a perfect time to make new friends and lifelong bonds.

Future proofing

if you do decide to sell your new-build home in the future, you’ll have a recently built home that still contains new features and potentially new product warranties, which could make it an easier sell. In addition, with the minimum band for Energy Performance Certificates (EPC) rising to a grade ‘C’ in 2025, you’ll have some reassurance that your home is future-proof. If you own a share of a Shared Ownership home and decide the time is right to sell your home, we can help provide you with information on what is involved. 

Shared Ownership in Kingston upon Thames

You can also read the consumers code for home builders which ensures you are treated fairly.