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    The Waterside

    Shared Ownership in Tower Hamlets

    • 1 & 2 Bedrooms
    • Starting from £100,000
    • Bromley-by-Bow, London, E3 3EA

    Discover Shared Ownership at The Waterside

    The Waterside is a collection of 86 new-build homes for both Private Sale and Shared Ownership.

    Shared Ownership launching early July 2026. Both tenures at The Waterside will be offering just 1 & 2-bedroom apartments for sale within Block 2 (Anchor Point). These stunning new-build homes in Bromley-by-Bow are perfectly placed between the creative energy of Hackney Wick, the iconic retail and cultural destinations of Stratford, and the neighbourhood charm of Bow. This is East London at its most connected – offering buyers canalside living, with city convenience. 

    Located in Zone 2, just moments from Bromley-by-Bow station with access to the District, Hammersmith and City lines, and Devons Road DLR station close by, getting around London is fast and effortless – with Canary Wharf just a 14-minute journey away.

    Award nominated Shared Ownership Homes in Tower Hamlets

    The Waterside offers a high-specification lifestyle that is more accessible for many, thanks to being available to purchase through the Shared Ownership scheme, making it ideal for first-time buyers looking to get on the property ladder in London.

    The development Bromley-by-Bow has plenty of planned residential amenities, such as an: on-site gym* and convenience store*.

    If you weren’t aware, The Waterside is shortlisted for three awards at the First Time Buyer Awards 2026. 

    Apply for Shared Ownership

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    Key Information

    Launching July 2026
    Tesco superstore nearby
    'The Gym Group' gym on-site*
    5-minute walk to nearby park
    • 1 & 2-bedroom apartments
    • Shared Ownership & Private Sale homes to be available
    • Bromley-by-Bow Station underpass to site
    • Lease term of 990 years
    • Vibrant city location in the London Borough of Tower Hamlets
    A young male typing on a laptop

    Available Shared Ownership Homes

    Outright Sale
    Est. monthly costs: Including Mortgage calculated using a representative rate of 4.8%, any Rent or required Service Charge. This value is to be used for research purposes only. Please contact a mortgage broker to discuss your finances.
    02.00.01
    • Apartment
    • 1
    £100,000
    25% share
    Est. monthly costs: £1,388.23
    02.01.02
    • Apartment
    • 1
    £100,000
    25% share
    Est. monthly costs: £1,388.19
    02.01.10
    • Apartment
    • 1
    £100,000
    25% share
    Est. monthly costs: £1,388.30
    02.01.05
    • Apartment
    • 1
    £105,000
    25% share
    Est. monthly costs: £1,447.49
    02.01.07
    • Apartment
    • 1
    £105,000
    25% share
    Est. monthly costs: £1,447.71
    02.00.04
    • Apartment
    • 1
    £107,500
    25% share
    Est. monthly costs: £1,477.18
    02.07.02
    • Apartment
    • 1
    £107,500
    25% share
    Est. monthly costs: £1,477.47
    02.07.05
    • Apartment
    • 1
    £112,500
    25% share
    Est. monthly costs: £1,536.76
    16 Available

    Site Layout

    The development layout does not show details of gradients of land, boundary treatments, local authority street lighting or landscaping. It is our intention to build in accordance with this layout. However, there may be occasions when the house designs, boundaries, landscaping and positions of roads and footpaths change as the development proceeds. Please speak to a member of our Sales Team for more details.

    Explore Nearby

    Life at The Waterside is about balance. It’s a place where the every day is elevated and lifestyle takes centre stage. The Waterside fuses East London expression with the refinement of the West End, where an afternoon spent discovering the latest art exhibition in Bow is followed by drinks on the residents’ roof terrace. The best of the capital is encapsulated in one destination, with a doorstep full of options. Here, there’s something for everyone.

    Shopping
    Westfield Stratford City

    Westfield, one of the largest shopping and entertainment destinations in Europe, can be reached by foot in 30 minutes. The peaceful walk meanders through Queen Elizabeth Olympic Park, where the monumental sporting facilities of London 2012 emerge through the trees and along the waterways, before reaching Westfield. Not only home to the biggest brands, there’s also a cinema, a casino and a never-ending choice of restaurants.

    Food
    The Bow Bells Pub

    An authentic family run pub that has served the community since the 1800s. Voted most loved local in Bow Mile End Time Out Love London Awards.

    Food
    Mae + Harvey Café

    A delightful new all day + evening corner café in East London.

    Food
    Polentina Restaurant

    A beautiful glass Italian restaurant within sustainable clothing manufacturer, Apparel Tasker. Polentina are open Wednesday to Saturday for lunch, and Friday and Saturday evenings for dinner – offering humble, home style cooking that you’ll want to come back for.

    Food
    The Galvanisers Union Pub

    The Waterside’s local, The Galvanisers Union has everything a classic pub should have. An impressive beer menu, locally renowned roast beef and prices that make you smile as much as the weekly comedy nights. Print House offers sourdough pizza, charcuterie boards and something tangy from the mezcal bar. All served on the terrace with a side of table tennis.

    Parks
    Mile End Park

    A wander through Bow leads to Mile End Park, another canal-side retreat. And at its most northerly tip sits all 200 acres of Victoria Park. Cafés, sports facilities, playgrounds and world-class events are all found here.

    Parks
    Three Mills Green

    For space to run and share an afternoon picnic, Three Mills Green is located under a 5-minute walk from The Waterside. On any given day, expect to find a game underway on the ping pong tables, maybe an art trail sculpture or two and some little ones enjoying the Wild Kingdom playground. In the summer, the green comes alive when a perfectly curated list of independent street food, craft beer and music festivals arrive.

    Parks
    Victoria Park

    Victoria Park or “Vicky Park” as it’s known locally, is London’s oldest public park. At 86 hectares, Victoria Park is the largest park in Tower Hamlets. It receives over 9 million visitors each year who enjoy a range of community activities, events, live music, and sports.

    Education
    Queen Mary University of London

    They offer undergraduate and postgraduate courses in medical teaching and researching.

    Leisure
    Genesis Cinema

    An independent and unique movie theatre with plenty of indie films and latest blockbusters.

    Shopping
    Tesco Superstore, Bromley-by-Bow
    This expansive superstore acts as a central hub for the neighborhood, providing effortless access to daily essentials, a pharmacy, and click-and-collect services right at your doorstep. It offers newcomers the ultimate urban convenience, making everyday living simple and stress-free in this rapidly growing pocket of East London.
    Simply Fresh
    Shopping
    SimplyFresh, Leaside Lock
    This independent local grocery store brings fresh, premium food options right to the neighborhood’s doorstep, stocking everything from daily essentials to organic produce. Situated within a vibrant new waterside development, it offers incoming residents the ultimate convenience for healthy, stress-free shopping just moments from home.
    Les Miches, Bow
    Food
    Les Miches, Bow
    This charming independent deli and café serves up a fantastic selection of fine food, artisanal wines, and fresh coffee right in the heart of the community. Offering an inviting outdoor seating area and a warm neighborhood feel, it is the perfect spot for incoming residents to enjoy a relaxed brunch or pick up premium ingredients close to home.
     
    Abba Arena
    Leisure
    ABBA Arena, Pudding Mill Lane
    This state-of-the-art, purpose-built venue sits right on the border of the neighborhood, playing host to the world-famous, ground-breaking ABBA Voyage concert experience. Having such an iconic, internationally acclaimed cultural attraction on your doorstep brings an undeniable energy to the area and offers residents world-class entertainment just a short walk from home.
    The Fabwick, Hackney Wick
    Food
    The Fabwick, Hackney Wick
    This vibrant independent pub and arts venue showcases the neighborhood’s famous creative spirit with its striking exterior murals and eclectic live entertainment. Offering a lively, welcoming atmosphere alongside a diverse food menu, it provides incoming residents with the perfect social hub to experience East London’s brilliant grassroots culture right down the road.
    Here East
    Leisure
    Here East, Queen Elizabeth Olympic Park
    This sprawling innovation and technology campus stands as a landmark of modern East London, buzzing with tech companies, university campuses, and creative studios. For prospective residents, it offers a vibrant, forward-thinking community on the doorstep, complete with canalside bars and restaurants perfect for weekend socialising.

    What is Shared Ownership?

    Learn more about how the Shared Ownership scheme works

    Read More A black couple holding each other and smiling
    What is Shared Ownership?
    Shared Ownership is a way to buy your home if you otherwise couldn't afford to on the open market. You buy a share percentage of the home, which is usually 25-75%, pay a subsidised rent on the remaining share and pay a service charge. It's an ideal scheme for first-time buyers looking for a more affordable housing option to get on the property ladder. Click 'read more' to find out more about Shared Ownership.
    How do I apply for Shared Ownership?
    When applying for a Guinness Homes property, we follow Homes England Guidelines on a first come, first served basis for Shared Ownership homes. Just so you know, 'first come' means the first person to successfully pass the initial affordability assessment, not necessarily the first one to show interest.

    Apply Now

    You’ll need the following documents saved on your computer or phone. Save the documents as images, a PDF, or any other file type.
      • Proof of ID (such as a copy of passport or driving licence)
      • Proof of address (such as a utility bill, council tax bill, bank statement or notice of tax coding)
      • Your choice of a mortgage broker (see our page for a list)
    Am I eligible for Shared Ownership?
    To qualify for Shared Ownership, individuals must be over 18 years old and residents in the UK. There is a household income threshold. You must have a household income threshold of less than £80,000, but this increases to £90,000 if you buy a home in London.
    Can I buy more shares?
    Yes, you can buy more shares at a later date after you purchase your home. This is known as 'staircasing' and the amount your increase will depend on how much you can afford. Buying more shares will reduce future rent payments. Eventually you could own 100% of your home.
    Can I buy less than the advertised share price?
    Yes, if a financial advisor or mortgage broker confirms that you are only able to afford less than the advertised share and it is between 25-75%, we will be able to approve your Shared Ownership application (on the condition you meet other eligibility requirements). Your mortgage advisor will tell you the exact amount of deposit you need. You can contact one of our panel of mortgage brokers to get a Mortgage in Principle.