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Waterside location
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Two tube lines at station
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Ready to move into!
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Applications open
Imperial Street
Bromley-by-Bow
London
E3 3EA
Discover Leaside Lock
The development at Bromley-by-Bow sits at the heart of the Greater London Authorities’ Stratford Opportunity Area. These new homes in Bromley-by-Bow, East London will form part of the most important regeneration schemes in East London since the Olympics.
Infrastructure investment across the area is already underway, including support for the delivery of new schools and expansion of existing ones, the extension, and expansion of healthcare facilities, and new and improved access to the Lower Lea Valley.
- Choice of Studio, 1, 2 & 3 bedroom apartments
- Own a share from 25% to 75%
- Vibrant city location
- Shared courtyard and proposed plans for a café, convenience store, cycle storage & gym
- Convenient position for Bromley-by-Bow station - underpass connecting the station and Leaside Lock!
- A selection of homes are wheelchair adaptable
- Lease term of 990 years
*Apartments marked with an asterisk are wheelchair adaptable
Frequently asked questions
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Can I arrange a viewing?
Yes. You can request a viewing here.
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Can I have more information about this development?
We'll do our best to help, simply complete this form or call us on 0300 456 0522 selecting Option 1.
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How does Shared Ownership work?
Shared Ownership is an affordable way to buy your own home. You buy a percentage and pay rent on the rest. Guinness owns part of it — but you're living there, you decorate it and decide when to sell.
Buying a percentage means a smaller deposit and a smaller mortgage. It's a sooner first step on the ladder for lots of people.
In most cases, you can carry on buying further shares to own it 100%. For more information, you can download our guide to buying your Shared Ownership home.
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What share will I buy?
We list on this page the minimum share that is available. In most cases, Shared Ownership does enable you to buy up to a maximum of 75% initially.
You’ll need to be able to get a mortgage or have savings to cover the price of the share.
You should remember that you need to pay your mortgage and rent payments each month as well as the usual household outgoings.
We will conduct an affordability assessment after you’ve completed your application form and advise you if this is possible.
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Where can I source a mortgage?
Choosing a mortgage can feel daunting at first, but we're here to help. Take a look at our 'choosing a mortgage' page to find our approved mortgage brokers.
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What happens in the future?
You might decide to buy further shares until you own the property outright or alternatively you might choose to sell your home. We will help you with both of these options.