Shared Ownership in London

Shared Ownership in London

We offer Shared Ownership properties in London in several areas across the capital. More developments are on the way in Alperton, Bromley & Hornsey to help you find a home. Look at some of our available Shared Ownership developments in London below. Each one offers their own individual look and feel, to reflect the vibrancy and diversity of London itself.

London is an iconic, captivating and diverse city connected to its many boroughs and neighbourhoods. Each area has its own culture and identity.

London has plenty of history and home to famous shopping streets such as Oxford Street. You will also find world-class theatre shows, hotels, museums, galleries, restaurants and bars. There’s something for everyone to enjoy in London. The capital itself is undoubtedly one of the most exciting places to live, work and socialise in the UK.

Signal Park in Tolworth – South West London KT5


We’re thrilled to introduce you to our inaugural collection of properties at Signal Park, Tolworth. This collection features a variety of 1, 2 and 3 bedroom apartments along with 2-bedroom duplexes. This exciting new project delivers a high specification selection of Shared Ownership residences. Signal Park is in the heart of Kingston upon Thames, situated in south-west London.

It’s a stone’s throw away from Tolworth station and with fantastic amenities. You’re spoilt for choice, with entertainment options ranging from Hollywood Bowl and Surbiton Raceway. Plus, the historic Hampton Court Palace adds a touch of grandeur to your surroundings.

The Keys in Hornsey – North London N8

Discover the refined elegance of The Keys. A bespoke collection of 44 high-quality apartments in Haringey’s prestigious borough. Nestled away on Cross Lane and gracing the surroundings with a beautifully landscaped courtyard. These outstanding residences will feature one, two and three-bedroom apartments in 2024.

The Keys apartments have private balconies and terraces which perfectly fuse indoor and outdoor living spaces. Embrace a vibrant lifestyle right next to Hornsey High Street with independent restaurants. You will find quaint coffee shops and amenities all within walking distance.

Hornsey is an enviable London location nestled between noteworthy addresses. Located close to the majestic Alexandra Palace. You’re perfectly seated in the heart of North London’s most cherished locales when you call The Keys ‘home’.

Historic pubs, green retreats and marvels of Victorian architecture surrounding you. Hornsey boasts an incredibly rich historical narrative along with ample green spaces.

Swift connections via train or tube are easily accessible through local hubs at Hornsey and Turnpike Lane stations.

Leaside Lock in Bromley-by-Bow – East London E3


Leaside Lock is a development in the core of Bromley-by-Bow, East London. It will play a significant role in major rejuvenation projects in the area since the Olympics. This development will provide Shared Ownership apartments with 1, 2, and 3-bedroom options. It has a waterside location and two tube lines at the station.

Bromley-by-Bow is on the rise! Just around the bend, you’ll discover Three Mills, a historic industrial island that is home to tidal mills dating back to the 16th century. Not only is it an intriguing piece of history, but it also hosts television and film studios and serves as a popular venue for local events and festivals. The neighbourhood is situated less than a 30-minute walk from Bow and Hackney Wick, an area known for its unique cafes, bars, and warehouse pop-up galleries.

You can find various places to eat in Hackney Wick, Here East, and Stratford. They range from trendy pizzerias and independent eateries to well-known chains.

The One Hundred in Brent – North West London HA0

Coming Soon – Register your interest

Discover The One Hundred, your new potential home tucked away in the vibrant canal-side setting of Alperton, Brent. Coming soon, we have a stylish collection of 1, 2 and 3-bedroom apartments, all available through our Shared Ownership scheme. These contemporary homes are designed with your individuality in mind – because at The One Hundred, it’s all about you!

Our location is just one part of the charm. Nestled near Beresford Avenue in Alperton, Brent (HA0), The One Hundred provides an idyllic waterside living experience. And yet, you’re never far from the pulse of the city – it’s just a stone’s throw from London and on the road to iconic Wembley.

With excellent transport links nearby, commuting to and within London will be a breeze. Plus, there’s no shortage of local amenities as well! You’ll find convenient stores right around the corner for all your day-to-day needs.

The One Hundred isn’t just about owning a new home – it’s about joining a thriving community where life can truly flourish. An aspirational development of modern apartments set against a tranquil canal backdrop. It offers the ideal balance between city living and serene residency.

Prices and availability will be announced soon!

Bromley Heights in Bromley – South East London BR1

Coming Soon – Register your interest

Discover the vibrant and leafy corner of south London that is Bromley, home to our upcoming Bromley Heights development. Imagine living within striking distance of the capital in an architecturally impressive building, yours to call home in 2024.

Perched ideally near the heart of town, Bromley Heights offers a selection of modern and chic studio, one and two-bedroom apartments. Each residence presents an enticing opportunity for private open-air spaces – be it a balcony, terrace or winter garden. You even have access to a picturesque shared terrace garden – think serene summer picnics or quiet evening retreats.

Bromley Heights nestles along Elmfield Road, just about a stone’s throw away from Bromley South station. Three minutes on foot lands you at this key commuting hub. With fast trains whizzing you into London Victoria in barely 18 minutes, convenience indeed plays the neighbour here!

Stay closer to home and you’ll never face a shortage of activities here. Picture yourself heading out door-to-door with charming shops tempting your retail cravings. Eat out at the inviting restaurants offering diverse culinary treats. Relax in the cosy coffee shops, providing idyllic meet-up spots. There is not one but two cinemas satisfying your cinematic curiosity! Theatre enthusiasts also find their place here with an iconic theatre filling evenings with magic.

One can’t possibly talk about Bromley without mentioning its abundant greenery! True to its reputation as a leafy south London district, green spaces are all over the borough. Within easy reach is Beckenham Place Park, luring with its fabulous open water swimming lake. Imagine weekend escapades enveloped in nature’s bounty.

It’s not just about buying an apartment; it’s stepping into a lifestyle that balances urban convenience with natural tranquillity.

Interested in a Shared Ownership home?

Can we help? Send us a message or call us on 0300 456 0522.

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What is Shared Ownership and how does it work in London?

Shared Ownership is a scheme supported by the government which aims to make owning homes in London easier for you. It’s especially helpful if you’re unable to purchase a property outright to get on the property ladder. The scheme provides help to buy a property if you can’t afford to buy outright. In effect, Shared Ownership allows you to buy a share of a property (commonly between 25-75%) whilst paying rent on the remaining portion. This can make your monthly payments more manageable, assisting first-time home buyers like yourself to establish themselves within the fiercely competitive housing market in London.

Are there any additional costs or fees I should be aware of?

When buying a home using Shared Ownership, it’s important for you to know that you’ll still need to pay rent on the remaining share you don’t own of your home. The rent is typically determined as a percentage of the full property value. Alongside mortgage payments and rent, there are other charges, such as service fees for the maintenance of communal spaces.

What is staircasing?

Staircasing refers specifically to buying more shares in your Shared Ownership home in the future. This increases the proportion of the property that you own. One advantage of this is that you pay less rent costs as your share quality increases since there will be less house value that isn’t yours to pay rental rates on. Staircasing may help improve your financial situation over time. Eventually, you could own your home outright.

What is the difference between new build and resale properties under Shared Ownership?

You might come across both new builds and resale properties when exploring options for Shared Ownership homes in London. New homes are part of fresh developments usually sold by housing associations. Resales are existing shared-ownership homes being sold by their current owners.

What determines my eligibility to buy a Shared Ownership home?

If you’re struggling with affording an open market property due its cost, then purchasing a house through Shared Ownership could potentially offer an effective solution! The annual household income must not exceed £90k for anyone purchasing Shared Ownership in London.

What about stamp duty regulations on Shared Ownership properties?

Stamp Duty is applicable when buying properties within UK borders including situations occurring alongside purchases completed through Shared Ownership initiatives run by local Government bodies; complicating matters further however is knowing exactly where & when this notion applies—a conversation best had with solicitors during purchase processes generally as law enforcement bodies evaluate duty needs annually offering relief discounts sparing environmental harm associated too often seen as unavoidable from stricter procedures occurring previously.

Can I buy more shares?

Yes, there’s an option on the table for you to purchase more shares inside your home through the process we lovingly appoint as ‘staircasing‘. Better yet, larger shares also mean less rent payments required from you too monthly! To ensure smooth processes are followed, however, please consult documentation available with us so any potential limitations placed upon such ventures can be recognised before efforts are presented before Housing Association bodies.

Do you offer apartments to rent in London?

No, we do not offer properties to rent in London. Guinness Homes only provides new build Shared Ownership and resales.

Do you offer properties through the London Living Rent scheme?

No, Guinness Homes does not offer properties through the London Living Rent scheme.

How do I get a Shared Ownership Mortgage?

In your journey to securing a Shared Ownership mortgage, the best step forward is choosing an experienced mortgage broker. Our handpicked panel of mortgage brokers provide an initial eligibility check free of charge, offering insight into how they operate and what their charges for arranging your mortgage are. This isn’t intended as specific guidance regarding your individual circumstances but it does provide an opportunity to familiarise with their service and gauge if you feel at ease working with them.

Remember, if you prefer to work with your own chosen broker, that’s fine too – however, one of our panel members will still conduct the first eligibility check. And should you make the decision to reserve a home, they’ll also perform a supporting document sign-off process on our behalf for both eligibility and audit reasons.