
Originally from the South West of England, 26-year-old Daniel moved to London three years ago to embrace the excitement of the city. While saving up for a deposit he continued renting, as he had done since his first year of university but, with his tenancy approaching its end, Daniel knew investing in his own home was the next step to take.
Seamlessly stepping into home ownership
Getting onto the property ladder unassisted was difficult for Daniel, so he began looking into schemes that make it easier and more affordable, which is when he came across shared ownership. Daniel purchased a 25% share of his home and paid a slightly higher deposit than the minimum of 5%:
“The process couldn’t have been easier; I had my first viewing at the end of January and a second viewing shortly after. The deal was completed at the end of March, and I moved in the first week of April.”

Much more than the perfect location
Already living in London meant The One Hundred was ideal, but he soon realised the development offered so much more than the perfect location: “As soon as I turned onto the road and saw The One Hundred, I instantly got a good feeling – it looked like a really warm and friendly place to be.”
The One Hundred is designed to be a vibrant community that brings people together, nestled in the heart of bustling Alperton, where there’s something for everyone!
“I’ve got the beautiful Grand Union canal on my doorstep, shops and cafes springing up everywhere, and a fantastic gym nearby. When the sun’s out it’s really easy to go for a walk and get a drink, I regularly go running along the canal, and the local area is lovely. It’s somewhere not just to live, but to have a fun and exciting lifestyle.”
The Guinness Homes difference
Moving to a flat with a balcony and garden access was essential for Daniel, and The One Hundred stood out for its green space. The view from his balcony, looks straight out over the canal with sunshine all afternoon.
Apartments at The One Hundred are designed to maximise space, with chic open plan living-kitchen areas, large windows and modern bathrooms. All the homes are fully fitted with integrated kitchen appliances, offering convenience and style.
“A lot of apartments can feel box-like or hemmed in, but mine feels so spacious – the big windows allow for lots of natural light to flood in. Everything the apartment came with, such as an oven and a fridge, was great and made moving in that bit easier.”
When choosing a new place to call home, it’s all in the detail, and The One Hundred continued to surprise Daniel with added perks he hadn’t considered: “It’s the little things you wouldn’t think of, such as the apartment being fully carpeted throughout. A lot of places didn’t offer that, but it adds a nice touch and gives the flat a homely feel, which is another unique selling point. I also cycle a lot so it’s brilliant to have a secure place to store my bike with key fob access. These are the kind of extras that made The One Hundred stand out.”
Daniel’s also enjoying the freedoms that come with owning a home instead of renting: “One of the big things about owning a house rather than renting is that I have freedom to decorate and make my home my own. Because my apartment was finished to a high standard already, I don’t feel the need to decorate straight away, but I’m enjoying the flexibility of being able to personalise my home with photos and artwork.”
From the moment Daniel first saw The One Hundred, it felt like exactly the right fit: “I didn’t realise how nice it was until I saw it, and it’s truly exceeded my expectations every day since.”
Properties at The One Hundred in Alperton are now 80% sold. There are one-, two- and three-bedroom apartments remaining, with prices starting at £85,000 for a 25% share of a one bedroom apartment.
Properties are available to move in straight away, subject to a £99 reservation fee, with 5% deposit options on offer. If you want to know more about shared ownership at The One Hundred, get in touch with the sales team today at 020 3819 0000, or enquire online.

The One Hundred is a contemporary collection of stylish 1, 2 & 3 bedroom apartments available to buy through Shared Ownership.