Case Studies

Karolina – The One Hundred

Posted May 6, 2025 | Updated June 3, 2025
Karolina – The One Hundred

Finding the right home can be a challenge: whether it’s finding a property in the right location or balancing affordability with a quality purchase, there are a lot of considerations for buyers, especially when doing it for the first time.

For Karolina, a nursery practitioner, her priority was finding a home that suited the needs of her family. After renting for 20years, the time had come to find the home they could call their own.

“We decided to move as we were ready to own our own home instead of renting. As we were first-time buyers, this has been a majorly exciting new chapter for us all.”

Having lived in Brent fortwo decades, Karolina knew she wanted to purchase somewhere close to home, “I’ve lived in this area for a while now, so it felt like the right decision to purchase here. It’s home to us.

“I’ve been able to stay close to my parents too, which has been a massive plus for me and my family. To find a home so perfectly located has been a dream.

“Not only is the location so close to my family, but we’re so well connected here. Having two train stations close by means I can get to work in under half an hour, or on a sunny day I can even walk in, so the commute is really convenient.”

Karolina Dog

Choosing Shared Ownership

The One Hundred: a Guinness Homes development in Brent, offering contemporary one, two and three bedroom apartments through shared ownership – a scheme already widely offered on the London property market.

Shared ownership allows buyers to purchase a share of a property, often between 25% and 75% of the property’s total value, making it typically more affordable than buying on the open market. Buyers will pay a mortgage on their share of the home, rent on the remaining shares and pay a monthly service charge. 

“After reviewing our options, we thought shared ownership would be in our best interests, as we could control the portion of the property that we own. We went to view the property before purchasing, and it was a clear decision for us all.

“Both the site, and our home, are fantastic. It’s a very stylish development”

For those purchasing a property for the first time, it can be hard to know how to start the process. However, when purchasing through a developer that caters its homes towards first-time buyers, a lot of the stress and uncertainty is taken away.

“We had our offer accepted at the end of October and we were in by Christmas: the whole process was so quick and easy, and Guinness Homes took away a lot of the pressures associated with moving.”

It’s all in the details

Purchasing the right property means finding somewhere that suits your family’s different needs. At The One Hundred, its sleek, open-plan kitchen-living areas, spacious bedrooms, and top-spec finishes are catching the eyes of London buyers for so many reasons.

“When we were searching the market there were so many avenues we could’ve gone down, but for us, buying a new property was definitely the right decision. I loved the idea of somewhere fresh and new – somewhere no one had lived before and ready for us to make our mark.

“We purchased a two bedroom, two bathroom, top floor apartment. Finding somewhere with space was a priority, and we instantly fell in love with the open plan living-kitchen area. We also prioritised finding a property with an ensuite, so we’re thrilled to have that.

“Buying new also meant that we didn’t need to spend additional money on replacing flooring, finishes, or appliances: everything is clean and ready to go. When spending a lot on purchasing a home, having all the internal details covered goes a long way.

“But the cherry on top has to be the balcony views. As we’re on the top floor, we get stunning canal views, both inside the apartment and outside on the balcony.”

With over half of properties now sold, The One Hundred is offering one, two and three bedroom apartments in Brent, with prices starting at £85,000 for a 25% share of a one-bedroom apartment.

Properties are available to move in straight away, subject to a £99 reservation fee, with 5% deposit options on offer. If you want to know more about shared ownership at The One Hundred, get in touch with the sales team today at 020 3819 0000, or enquire online.

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Looking for a new home in Brent?

The One Hundred is a contemporary collection of stylish 1, 2 & 3 bedroom apartments available to buy through Shared Ownership.

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