Selling your property is no small feat, and in today’s digital age, a photograph is worth more than just a thousand words: it’s potentially worth thousands of pounds. A picture can entice prospective buyers or, conversely, cause them to scroll past your listing.
If you have a mobile phone that is less than a few years old, you probably don’t need to invest in expensive photography equipment.
Preparing to sell your home is about more than just deciding on the right price and choosing an estate agent. The images that accompany your listing could be the deciding factor for potential buyers browsing online.
To help make your property stand out, here are some key property photography tips to help take professional photos that can help you showcase your home at its absolute best.
Capture the Full Perspective
One essential tip is to utilise landscape mode when taking pictures. By turning your phone or camera on its side, you are allowing yourself to capture a much broader perspective of any room or outside area.
Landscape photographs show more of your environment and provide context, which helps viewers imagine themselves in the space. This mode is ideal for interior shots, as it can showcase the room’s dimensions and layout more effectively, and for exterior shots, as it highlights the breadth and scope of your property.
When you’re snapping shots in landscape, also ensure you’re standing in the doorway or corner to maximise the space in the frame.
Avoid the Zoom
Avoid the zoom feature on your phone or camera. Many devices employ digital zoom rather than optical zoom, which merely enlarges the picture and can decimate image quality, leaving your photos pixelated and unclear.
In property images, clarity is king – you want potential buyers to see every delightful detail, not a blurred interpretation. Instead of zooming, move closer to your subject if possible. This way, you maintain the image resolution, keeping your photos crisp and professional-looking.
High-quality images reflect a high-quality property, so it’s worth taking the extra moment or two to ensure your photographs are pixel-perfect.
Steady and Straight
Try to keep your camera perfectly level. An image that is even slightly off-kilter can be off-putting and makes the space look unbalanced, which is not the first impression you want to give. If your hands are unsteady or you find it difficult to maintain a straight angle, consider using a tripod with a built-in spirit level. Not only does this help in achieving those perfectly horizontal lines, but it also prevents camera shake, ensuring your photos are sharp.
Many smartphones now feature guides that appear on-screen to help you line up your shots perfectly; use them. If you find your photo is slightly askew despite your best efforts, don’t despair. There are multiple apps available that can correct the rotation post-shooting, ensuring that your photos look professional and inviting.
Highlight the Finer Details
While wide shots are important, it’s equally necessary to focus on the subtle details that make your home unique. Take close-up photos of high-quality fixtures such as sinks, taps, and ovens, particularly if they are modern amenities that serve as selling points.
Take photos at an angle to provide depth and interest. This will illustrate the care you’ve invested in the property and showcases the luxury and quality of these elements. When capturing these details, ensure the items are spotlessly clean and well-lit to accentuate their best features. It’s these little details that can pique a potential buyer’s interest and provoke a desire to see more.
Use Wide and Panoramic Shots
For gardens and larger rooms, regular shots may not sufficiently convey the full extent of the space available. This is where the panoramic or wide-angle lens mode on your camera or smartphone becomes indispensable. Wide shots allow you to capture a more comprehensive view, providing a better sense of both space and layout. This mode can help buyers understand and appreciate the actual scope of your property.
If your device does not have a panoramic function, consider taking a series of photos from different angles and corners to give an approximate overview of the space, although the result may not be as seamless.
Let There Be Light
Good lighting is essential in photography, and property photos are no exception. On an overcast day, open the curtains and blinds wide and switch on the lights to brighten up your interiors. Natural light can enhance the sense of space and warmth in a home, while artificial light can help to reduce unwanted shadows and give the room a welcoming ambiance.
Lighting can significantly improve the quality of the image by reducing noise – those irritating speckles that occur in low-light conditions – and preventing blur by allowing you to use a faster shutter speed. The result will be photographs that are clear, vibrant, and inviting.
Try using the HDR mode on your phone as this could help add more detail to your photos and affect the overall lighting effect.
Presentation is Key
Before you even think about taking photos, your property needs to be in showcase condition. A thorough tidy up is essential; you want to provide a clear view of the space without the distraction of clutter or personal items. Clear away any rubbish, ensure the bed is made, and put all toilet seats down.
Removing personal photos to keep your privacy. Potential buyers need to envision themselves living there. If you have a vehicle parked in front of the property, move it to ensure an unobscured view of the house.
A clean, depersonalised space not only looks better in photos but also suggests to buyers that the property is well-maintained and cared for, increasing its desirability.
Bright Lighting and Optimal Conditions
Capturing your home in the optimal light can dramatically affect the appeal of your listing. Aim for a sunny day when the natural light will illuminate your rooms and bring out the best in your property’s features.
Be mindful of the time of day; direct sunlight can lead to overexposure, with harsh shadows and bleached-out areas. Instead, choose when the sunlight is diffused, either in the morning or late afternoon, to avoid the full strength of the sun. The golden light at these times can bathe your interiors in a warm glow, contributing to inviting images.
Presenting a full view of your property is not only good for transparency but also increases buyer trust. Photos of every room, including less exciting spaces such as the utility room or storage areas, should be included in your portfolio.
Don’t forget to capture the exterior too – the front and back of the home, the garden, and any additional features like a garage or outbuildings. By providing a comprehensive set of images, you allow potential buyers to understand exactly what’s on offer. It also shows that you have nothing to hide, which can elevate their trust in the listing and increase the likelihood of their interest in making a viewing appointment.
Keep It Real with Minimal Filters
Unlike the quirky and casual photos you might share on social media, property images should be clear and reflective of the real space. It’s important to avoid using extreme filters or adding emotive embellishments like emojis. Filtering can distort colours and misrepresent what buyers will see when they visit, which can lead to disappointment and undermine trust.
Aim for authentic representation of your property to ensure potential buyers are attracted by what they see and feel reassured about what to expect. Natural photos contribute to a sense of integrity about your listing and help build a foundation of trust with viewers.
Shoot with a Tripod or Gimbal
It’s quite astounding what a difference a steady hand, or rather a lack of one, can make to the quality of your photos. Using a tripod or a gimbal stabiliser is especially important in lower light conditions where the camera’s shutter might be open for longer to allow more light in. This can avoid blurry photos that diminish the appeal of your property.
If you’re venturing into video tours, a stabiliser is crucial for that smooth, professional look. With a stable base, your camera is free to capture sharp images that truly do your home justice.
Property Photography Edits
Consider the post-processing of your images. Even a photograph taken with the utmost care can benefit from a little tweak here or there. Don’t worry; you don’t need to be a professional editor or use Adobe Photoshop or Lightroom to make these adjustments.
Most modern phones and many apps offer intuitive editing tools. With them, you can crop your photos to frame your space better, adjust the lighting to bring out the details, and even remove unwanted items that might have been overlooked during the shoot.
Ensure your edits maintain the photo’s realism – the goal is to enhance, not deceive.
We hope you have enjoyed our property photography tips. Taking the time to capture your property with thought and care can dramatically impact a buyer’s first impression. By focusing on detail, utilising wide and panoramic modes for spaciousness, and ensuring ample lighting, your property can be portrayed in an appealing, professional manner, enticing buyers to delve deeper into what you have on offer.
Presenting your property with a clean environment, taking photos under friendly lighting conditions, and ensuring a wide range of views both inside and out, will help create images that effectively attract potential buyers. Good luck!