Buying a home in London can feel difficult, especially for first time buyers who are trying to save for a deposit while keeping up with rising living costs.
To help buyers understand their options, Share to Buy Live is hosting an online webinar on Wednesday 28 January 2026 from 12pm to 1pm. The session is free to attend and focuses on how Shared Ownership can make homeownership more achievable.
It also shines a spotlight on Guinness Homes’ new Argenta development in Silvertown.
Discover Argenta in Silvertown
A key part of the webinar is an introduction to Argenta, a new development from Guinness Homes set within the Royal Docks regeneration area. Silvertown is becoming one of East London’s most exciting places to live, with a growing community, waterside surroundings and strong transport links. Argenta has been designed to offer modern, high quality homes that are more affordable for people who want to take their first step onto the property ladder.
Guinness Homes will be represented at the event by Hellyn Fairbrother, Regional Sales Manager for London. She will talk through what the new homes offer, what makes the development special and why Argenta is a strong choice for those looking for Shared Ownership in East London.
Guidance from Share to Buy Live
This webinar is part of a wider series created by Share to Buy Live, an events platform run by Share to Buy. Their aim is to help buyers understand the housing market and make confident decisions about their next steps. Whether someone is just beginning their property search or already looking into Shared Ownership, the session will give clear and practical information.
The panel includes:
- Nick Lieb, Chief Operations Officer at Share to Buy
- Anthony Hall, Director at Censeo Financial
- Hellyn Fairbrother, Regional Sales Manager London at Guinness Homes
Together, they will explain how Shared Ownership works, the eligibility rules, how deposits and affordability are assessed and how the scheme compares to buying a home outright.
What You Will Learn
The webinar will cover several useful topics, including:
- A simple explanation of Shared Ownership
- A step by step guide to the buying journey
- Tips on saving for a deposit and understanding your finances
- Insights into living in East London’s Royal Docks
- Information on the new Shared Ownership homes at Argenta
- A live Q&A session with the experts
If you have questions about the buying process or want to understand whether Shared Ownership could work for you, this is a chance to hear from people who work in the sector every day.
Why Attend?
Buying a home can feel confusing. There are many schemes, rules and choices to understand, especially in London. Share to Buy Live aims to make the process clearer and more accessible. By bringing together experts who understand both the financial and practical sides of homeownership, the webinar gives buyers reliable advice in a friendly and supportive setting.
With the added focus on Guinness Homes’ Argenta development, attendees will also get an early look at a major new opportunity for affordable homeownership in one of London’s fastest-changing neighbourhoods.
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